Digital Marketing Manager

Transforming |

Anna Babicheva

About me

Detail-oriented Digital Marketing Manager with 8+ years of experience in taking business to a new level due to the ability to build effective online strategies and successfully manage projects.

Deep understanding of performance marketing, CRM optimization and analytics, which leads to a significant increase in campaign effectiveness and cost reduction. I can maneuver between a variety of digital marketing tools, including social media promotion, advertising campaigns or landing page creation.

My Guiding Principles

Results-Driven

I focus on achieving measurable outcomes and continually optimizing strategies to improve performance

Innovation

I always seek new and creative approaches to stay ahead in the ever-evolving digital landscape

Learning

I committing to ongoing education and professional development to stay current with industry advancements

My Marketing Stack

Professional experience

1

Digital marketing manager (Tech company)
2017 — Present

Achieved an 80% reduction in lead acquisition costs by implementing targeted performance marketing strategies and leveraging data-driven optimizations
Independently managed client projects, ensuring seamless execution and delivering high-quality results on time
Successfully streamlined CRM and analytics systems, enhancing data management efficiency and providing actionable insights to drive strategic decision-making
Strengthened contractor relations by implementing assessment criteria and establishing key performance indicators (KPIs), resulting in improved project outcomes and client satisfaction

2

Teacher of business and economics (Educational Center preparing students for entrance exams to foreign universities)
2018-2022

Developed and delivered an in-depth 'Business and Economics' course in English for high-school students, focusing on key concepts like positioning, market research, and the marketing mix, to prepare them for foreign university entrance exams. This role honed my ability to communicate complex ideas clearly and effectively, a skill directly transferable to managing and inspiring a marketing team.

3

Communications Manager (Hospitality Industry)
2017 — 2019

Led the development and implementation of a comprehensive communication strategy, establishing robust positioning within the highly competitive HoReCa sector
Managed and coordinated with external contractors to ensure alignment with communication objectives
Innovated a lead generation platform, enhancing client engagement and acquisition
Implemented internal process analyses, instituting industry best practices and protocols to optimize operational efficiency. Facilitated staff training programs to ensure proficiency and excellence in performance standards

4

Territory Executive (Philip Morris Sales & Marketing)
2016 — 2017

Implemented a targeted incentive program for retail partners, driving motivation and optimizing performance to exceed sales targets
Cultivated and maintained strategic alliances with key retailers, leveraging these relationships to drive sales growth and ensure alignment with regional sales objectives

5

Marketing intern (Coffee Producer @ New Delhi, India)
2015 — 2016

Directed training initiatives and coordinated regional teams in an international setting, fostering cross-cultural collaboration
Facilitated effective communication with clients and partners, contributing to sustained business relationships and collaborative projects
Played a key role in organizing and executing PR, significantly increasing brand awareness

Education

2010-2015
The Russian Presidential Academy of National Economy and Public Administration (RANEPA)
Russia, Moscow
M.A. Econ.

Download my CV (1 page)

References

It is a pleasure to work with Anna both from a professional and human point of view. Attentive to details, obligatory in the terms and quality of the tasks performed, agreements. And, in general, she is very flexible, friendly, tactful and pleasant in communication. Highly recommend.

Alexander Schneider

Commercial Director @ Volts Ltd

We have repeatedly turned and continue to turn to Anna and her team for work on Yandex.Direct and targeted advertising on VK. We worked on several projects, and everywhere she showed herself as a responsible contractor, working conscientiously and interested in the end result: bringing live and high-quality leads to our clients' business. In general, we are satisfied with the responsible thorough approach, involvement in the client's business, and quick feedback. Anna explains complex things in simple terms. The results of the work are generally successful for each project, and in some cases are simply excellent. I recommend to everyone.

Stanislav Romanov

CEO @ Digital Wizards agency

During our collaboration, I have been impressed with Anna's strong work ethic, leadership skills, and ability to innovate. Anna's contribution to our projects was always significant, and her expertise in digital marketing allowed us to achieve exceptional results. Anna was a key partner for our team and made an invaluable impact on our business operations.
Anna's experience in the digital marketing field spans over eight years, where she has developed and executed successful marketing campaigns. Anna has shown exceptional ability to lead teams and sub-contractors on various projects, and I have personally witnessed her effectively manage teams and solve issues on-site.

Sergey Batulin

CEO @ SignNature agency

Anna's role in shaping and executing our marketing strategy has been nothing short of exemplary. Her profound understanding of local market dynamics, coupled with her strategic insight and innovative problem-solving skills, has pushed our growth and market presence significantly. Notably, her digital marketing expertise has been pivotal in enhancing our lead generation and customer acquisition, thereby fortifying our brand in the competitive market.

Aleksandr Kiianitsa

CEO @ Volts Ltd

I have been looking for a person who includes knowledge of social networking and marketing tools for a long time, for years I turned to various people for help and all of them either knew the buttons, but did not understand the essence of my product, Anna helped us a lot in our questions both with the site and with Instagram, it is very important to have a specialist who understands the essence of your business and at the same time understands all the complex structures of the site, knows where to set up what for the result, if you are also looking for such a specialist, I can confidently advise you to contact Anna :)

Elena Prokopenko

Creative director @ want.design

Contact me

+7 999 215 98 74
theemgris.world@gmail.com

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